A cluster of Canadians sit in the scorching Mexican heat, reclining on deckchairs with their toes playing in the white sands of Playa Del Carmen’s beach, drinking beer. They order a round of tequila. Another round naturally follows. With the sun on their face and booze pumping in their blood stream, they make a decision that will change their life. Playa del Carmen, they agree, would make a perfect location for a dance music festival.
A year later, en 2008, Phil Pulitano and Craig Pettigrew found themselves directing the first ever BPM Festival, bringing in five headliners and some local DJ talent to play across four venues in the area. They were proved right.